Alternative Fragrance & Beauty in Paris

Alternative Fragrance & Beauty is the next major meeting in Paris, from June 16th till June 18th 2016 at the Carreau du Temple, located in the Haut-Marais. At last ! Paris has its beauty and fragrance salon. More, the day of the 18th of June will be open to the general public. Make a note on your calender, Faire le tour du monde en parfums will keep an eye… very closely …, and other surprises are to come next.

This Alternative Fragrance & Beauty salon is an excellent news into the perfume and beauty world. As usual… it is the foreigners and to day it is, Informa, the organizer of salons for the perfume and beauty industry !

What are the French up to ? It rather disappointing for the country of Perfume ?… So I do hope that the French niche perfume brands, will be at least, present for this event in order to celebrate France. To know more about it, click here.

A novel event

• In the heart of the Marais of Paris

It is at the Carreau du Temple, right in the middle the Marais in Paris, that the Alternative& Beauty salon has decided to happen ,during three days.The visitor is invited to a huge pop-up store, designed by the Cent Dedres agency. They have created a special itinary, by breaking the codusual codes of the salons. Here the aisles do not exist…The will be in the form of snails….The welcome will start with a fragrance that has been specially concieved by Sevessence so to put the visitor into a perfumed atmosphere. You will know then straight away that you are plunged in perfume !…

• How to live olfactive… experiences

« We want to communicate an experience so that te general public has all its senses awaken »

Julie Cartigny, the director of this event, tells me. There will «blind tests, developed by Olfactorama, and experiences around spices, coffee… along with a significant time for the conferences on the three themes that are the beauty care,the perfume and the tendancies. So, lots of surprises are waiting for you…, meet with perfume,discovering outstanding stories and the DNA of these exciting perfume and cosmetic brands. This is Julie Cartigny and her team’s desire to let you share.

• A space for the Exceptional perfumery

It’s by being conscious of a desire to forward a message, that this plateform of expression, Alternative Fragrance & Beauty was created. «We want to give the opportunity to a new type of perfumery and to promote the contact between the distributors and the buyersof an other gender, concerned by the creation, the lovely materials, the heritage or the values carried by thesenew creators of smell. Due to our past experience,(Zoom Space of Cosmeeting) ; the brands with a strong potentialcome to us, as they are convinced that this salon will contribute their progression. The meeting with the general public, on next June 18th, will allows the exhibitors to test their directly. “We need to create a link with the consumer » underlines Julie Cartigny.”

• The Beauty Challenger Awards

This award is about a prize that rewards the most promissing brands, through their solid and innovating stories. It’s also an opportunity to promote the key actors of the distribution and retail. Let’s keep in mind that brands such as Garancia, Korres Juliette has a gun, Patyka, Jaedins d’ecrivains have experienced a striking development after the Beauty Challenger Awards.

Who will be there at Alternative Fragrance & Beauty ?

Brands with strong values, a story to tell, a unique technology and an ethic, ethnobotanic and unique future concept…

«  Above all, we wish to to preserve the identity of each brand by promoting their DNA, their know-howand their culture » Julie Cartigny declares to me. On can say, that Terre Continens, Olibere, Un soir à l’Opéra, Loren Kadi… will present. It will one hundred brands that are expected.

Who is Informa ?

With mora than 8000 employees spread among 150 towns in the world, the group Informa plc is one of the leaders into the sector of publishing, of knowledge, business dealings and events. Adding to the branch of Informa-Exhibitions, more than 150 general public professional events among which there is the pole of Beauty along with Informa Beauty. More, the group is at the initiative of the creation of Beyond Beauty Salon, 13 yars ago.

Here are the different events that Informa Beauty organizes :

• China Beauty Expo ; Shanghai May 18 – 20 th 2016
• Beyond Beauty Asean : Bangkok September 22-24th 2016 Beyondbeautyasean.com
• Cosmeeting Business mMeetings : Dubai November 27-29th 2016
• Spameeting Business Meetings : november 27-29 th 2016
• Alternative &Tragrance Beauty :Paris June 16-18th 2016
• Beauty Factory :Paris September 13-14th 2016

Stay tuned… very soon, I will invite you to meet all the passionte team ; behind Alternative & Fragrance !